Archive for category socialmediatoday

the best auto-post-follow DM

I’m not a big fan of auto-thanks-for-follow direct messages on Twitter. In part because I’ve received enough of them that each one feels less personal than the last. And in part because I’ve thought about creating one for @PhxArtYC, a rogue account that I created to support the Phoenix Art Museum and the Young Collectors, but I have yet to draft one that feels personal. The bottom line is that an auto-DM can never be personal because automatic is not personal.

This is not to say that they can’t be useful, or even well received. The best auto-post-follow DM I received was from Scott Monty, the head of social media at Ford Motor Company. It was a simple thanks plus “If you ever want to get my attention, just “@” me.”

At the time, I didn’t initially know Scott’s DM was an automated response. I thought I was special. Scott, social media guy for Ford with thousands of followers, had followed me. Little ol’ me. I presume because our names came up in tweet(s) about a poker game with several other notable individuals following the Marketing Profs Digital Marketing Mixer in Scottsdale in late October.

I immediately reciprocated Scott’s follow, received said DM, and DM’d my own reply. He responded once more, closing with “Nice hanging with you at the poker table.” In truth, we were on opposite ends of the table, and I don’t recall any one-to-one conversation between us. Hardly a direct connection. But I still thought I was special.

Within a week, I learned that first exchange was an automated response. So much for thinking I was special. Burst bubbles aside, months later, Scott’s message still counts as the best auto-post-follow DM I received for two key reasons.

  1. He didn’t ask me to go to his blog. Or Ford’s site. He didn’t promise to look at my profile or read any of my tweets. He invited conversation with by simply suggested the best way to engage him – not privately via DM, but publicly in open discourse.
  2. He provided context. Context links to meaning. Meaning links to relevance. And by referencing the shared experience of playing in a relatively intimate poker game, he made the sum of the exchange personal.

, , , ,

3 Comments

What can you learn about (so-&-so) in one week?

It occasionally happens that Twitter doesn’t register tweets sent via text message until several hours later, or sometimes not at all. I’m not a fan of these type of glitches, but hey… ish happens. This evening, I had a two-tweet thought, but the first one didn’t post posted out of sequence. Perhaps it’s a blessing in disguise as now I can elaborate on my inspiration.

tweet 1: try turnin on SMS notifies for one person you follow for one week. you’ll get a great feel for who they are.

tweet 2: on for me right now: @jaybaer. really impressed by how he embraces new users & laudes lauds his contemporaries, community, & commenters.


For those who don’t know him, Jason Baer is, among many things, founder of Convince and Convert. He is a deep thinker who shares his insights and perspectives on social media and other digital marketing techniques. We’ve been loosely connected as mutual followers on Twitter for some time, but had never conversed on or offline. Until last week.

I met Jay on the final evening of the MarketingProfs Digital Marketing Mixer. I immediately turned SMS notifications on. A few hours later, Jay nearly took me out of a poker game on the first hand. Still I left notifications on. And I haven’t been disappointed.

Over 7 days and 75 tweets, I’ve seen Jay warmly greet new Twitter users, congratulate and well wish first-time bloggers, whole-heartedly promote blogs and articles he finds compelling, and graciously engage with his community both on Twitter and through his blog. I enjoyed seeing that it’s not all biz. He is engaged in his family’s lives, and he has included family into his professional life with Hottie and the Fatso. Jay talked recently about out-caring the competition, and he does.

It’s been a rewarding experience watching Jay’s character unfold via his tweets. So much so, it makes me wonder what I will learn about someone else by following all of their tweets.

Why don’t you try it? Turn on notifications for one person you follow for one week. Then come back and tell us what you’ve learned.

, , ,

3 Comments

rumination: web presence addendums on a resumé?

I’m such a joiner, signing up for accounts across the spectrum of social media platforms, each time motivated by different objectives. I explore functionality, satiate curiosity, actively socialize, or simply squat my handle before someone else snags it. I had 28 profiles at last count, yet few of them see enough activity to be considered active.

Like brain crack, my best-laid plans would see these profiles folded into a larger (as of yet, undrafted) strategy for not only building my personal brand, but also for composing a virtual portfolio of my knowledge base, skill set, and interests. Sites like LinkedIn or Biznik already provide a template for users to network resumé-esqu profiles. But as more companies become wise to less business-centric social networking sites, from MySpace and Facebook to Twitter, they are including an investigation of prospective employees’ comprehensive web presence in their due diligence. This post by John R. Hopkins got me thinking … and has me still thinking … does it behoove the social media savvy job seeker to append their traditional resumé with a “reference list” of the sites where they maintain profiles?

, , , ,

2 Comments

endnotes on the avatar project & process

The new face of Ms. Herr when online launched Friday afternoon on Twitter.

What started with a friend’s critique of the photographic quality of my then default profile pic and my own feeling that the same pic was ill-suited to serve my growing adoption of both personal and professional networking platforms, led to a strong desire for a new social media avatar. Subsequent conversations on personal branding and web presence cemented a notion that one’s avatar was a tool, an iconographic representation of self, serving to frame perceptions of their unique identity.

Already a fan of his abstract fine art work and his Dog a Day series, I was excited to work with Tyson Crosbie (@tysoncrosbie on Twitter) for my shoot, which in essence, was a conversation traversing a number of subjects during which he captured over 50 moments of self-expression.

Having spent much time discoursing the power of social media to engage audiences in meaningful conversations and crowd-source information, I felt it was important to include my own audience in the image selection process. Tyson posted a soft edit set* of 16 images on Flickr and we asked people to select their favorite. (*Link may take you to set of another individual/subject as Tyson and his clients continue to use this process for soliciting feedback. Selections from my set are currently archived here.)

The crowd-selected image is not the image I would have selected…and I consider this incongruence indicative of a successful process. It is often said that each of us is our own worst critic. How we perceive ourselves, how we hope to be perceived by others, and how we are truly perceived by these others are rarely perfectly aligned. What I believe to be my greatest attributes may not sync with those attributes that draw others to me. And so by yielding the selection of my avatar to a voluntary participant group, what rose to the top was an iconographic representation of self that connects most strongly with others.

Want another perspective? Tyson blogged his thoughts on the relationship between the avatar and personal branding.

NOW: 2020-08-13 17:02:09.216513112 +0000 UTC m=+50.092419684

, , , ,

6 Comments

crowd sourcing my avatar selection

The soft edits of my shoot are up! 🙂

The purpose of my shoot was a social media avatar to serve as a visual thread throughout my increasing engagement of online activities and communities. In the true spirit of social media, I want to open up selection of the final image. Consider it an experiment in crowd sourcing the expression of identity.

The soft edit set, posted to Flickr, includes 16 images in their original format. The final avatar will, of course, be cropped to create a unique square composition. But to help me get to that point, I’d be flattered if you would view the set, point out your favorites, and provided critical feedback. Which one(s) most genuinely conveys my character? My aspirations? My human dimensionality? Which one embraces joy as a state of mind? Which one connects?

Photography by Tyson Crosbie.

NOW: 2020-08-13 17:02:09.235862652 +0000 UTC m=+58.089860239

, , , ,

1 Comment

avatar: iconographic representation of self

Yesterday I had a shoot with photographer and artist, Tyson Crosbie. The purpose: social media avatar.

There are plenty of people who participate in social media and social networking simply as a way to keep in touch with friends. Regularly uploading new pics from various ad- and misad-ventures. Sharing stories, songs, and videos. Making plans. Adding new friends. And adding apps that allow them to engage these friends. All for fun.

Then there are those, who may do all of the above, but also see social media as an essential tool for building personal brands and online reputations. They aren’t just adding friends, they’re building a network. And very likely, they are building multiple networks across multiple social media platforms, from blogging to Twitter to Facebook to Flickr.

At the core of each platform is the individual user profile with various biographical information including user handle, given name, location, about, web presence, and … profile image. This one image serves as an iconographic representation of self. Avatar.

But how often, even among those building online personal brands, do we truly think about our avatar and what is conveyed when we select it. Don’t most of us just search for one of our favorite pics, crop it square, and click upload? I did. But as I continue a transition from just another girl keeping up with friends on MySpace to Ms. Herr when online, I’ve been realizing that my iconographic representation needs to be much more than just a quick hacked pic.

Soft edits will be posted in the near future for feedback.

NOW: 2020-08-13 17:02:09.254329733 +0000 UTC m=+45.896584982

, , , ,

6 Comments

1st impressions in 140 characters or less: the one with the good roommate

Yes, I confess that I’m a Twitter fan (as well as a Twirt for those in the know), and in my fandom, I have been quite effective in getting my roomie (@CTri17) in the mix as well.  We can often be found in our apartment, on the couch, not 3′ away from each other, with our computers on our laps or cell phones in hand laughin’ hysterically as we Twitter back in forth to each other.  This happens so often in fact, that we have deemed such occurrences “impromptu ab workouts”.

Roomie is back in Binghamton, New York visitin’ family this week , and so I must find other diversions (yes, yes, let the tears flow). To that end, I submitted to the slight twists of arm by fellow Twitter-ers @brianshaler@AcmePhoto, and @sunnythaper and attended Refresh Phoenix last night (great presentation/conversation with Joshua Strebel of Best Party Ever).  As I dallied to mingle with known Twitter-ers and meet new ones, I reintroduced myself to @chuckreynolds

“You’re the one with the good roommate.”

It seems that the @CTri17-@MsHerr banters have not gone unnoticed.

NOW: 2020-08-13 17:02:09.273519855 +0000 UTC m=+45.915774958

, ,

2 Comments