on being beautiful
Posted by Ms. Herr in human dimensionality, life, self-portraiture on April 14, 2013
It’s not that I don’t like being told I’m beautiful, but I am unnerved when the compliment comes too frequently. In too short a space of time. Particularly, from a single source.
There aren’t really guidelines for how frequently is too frequently. It’s just a feeling. And I’ve felt more unnerved more frequently.
I’ve been asking myself why. I am grateful to be beholden as beautiful by others – it is no trivial compliment – but why does hearing that they do unsettle me?
#selfportrait January 4, 2013
It’s not that I don’t believe that I am beautiful. In fact, during my ponderances, I discovered that I do see myself as beautiful. Not pretty or cute or attractive. I. Am. Beautiful.
“Do you know how beautiful you are?”
I recently dated a man who asked me this. I’d heard the question before, but this man asked me almost every time we saw each other. And we saw each other at least two or three times a week.
“Do you know how beautiful you are?”
Each time, “Thank you.” And in time, when the intensity of his gaze made it evident that it wasn’t a rhetorical question, that “thank you” was not a satisfactory answer, and that he really wanted to know if I really knew, “There are a lot of beautiful women in the world.”
That wasn’t really a satisfactory answer, either. And so I keep coming back to why. Why does being told I am beautiful too frequently – however frequently that is – unnerve me?
Like for many things, there is likely many reasons. But there is also this one…
Our physical appearance is the first thing that people see – in the most literal meaning of the word – when they see us. Yet it physical beauty is among the least unique of qualities that any one person can possess.
Facebook Page Engagement Numbers and Quick Competitor Comparisons
Posted by Ms. Herr in social media, social networks, socialmediatoday, the biz side on September 16, 2011
In addition to Likes and Comments, Facebook is now exposing the number of shares a post receives. This number is displayed for both individual user posts, based on that user’s privacy settings, and on Page posts.
Facebook Shares sequence and news feed posts.
There are definite upsides and downsides to the introduction of shares data in its current form for business and brands, who now have an additional qualitative factor on which to evaluate the engagement success of different posts. InsideFacebook has outlined a number of them. In short…
The upside:
- Alert users to the availability of the Share option and increase its usage.
- Give Page admins visibility into what and how often content is reposted (a metric we’ve previously been blind to).
- Identify who is sharing your content (think potential brand advocates).
- Push publishers to actively pursue shares.
The downside:
- Impact of shares on EdgeRank is TBD.
- Share metrics are not (or at least not yet) included in Facebook Insights.
- The repost no longer includes the name of or link back to the source (a major downside for brands).
I think initial excitement over the new shares data point overlooks the fact that some of your most important engagement numbers are right there in the open for all to see. And exposing new data points make your success, or failure, at inspiring your community to action is increasingly public.
Impressions, feedback rates, active users, demographics and daily page likes are all masked behind Insights, visible only to Page admins. The wall is good. Social media performance metrics should enjoy many of the same privacy protections that other business performance metrics do. But consider what is behind the wall, what is in front, and how this affects fan behavior and business intelligence. The exposure of Likes and Comments stands as social proof of how interesting your content is, but it also offers competitors, and the merely curious, a glimpse into how good you are at engaging your community. Now your shares are public too.
Why does this matter? After all competitors can’t see your actual engagement rates, right?
Outsiders may not be able to see your actual impressions or feedback rates, but it’s actually very easy to make an assessment as to how you are performing from an engagement standpoint. I often complete weekly competitor reviews for clients, and I can take a rough measure by comparing interactions to Page Likes. There are services that will do some of this automagically, but the following ‘by hand’ method works well for spot checks.
Add up the total number of Likes and Comments on the last 3 to 5 posts for each Page you’re reviewing (including your own). Divide that by the number of posts you looked at to get the average number of interactions per post, and then divide by the total number of Page Likes. Make sure to use the same sample size for each Page you’re looking at (e.g. last three posts for all Pages).
Interaction Rate = Average (Likes + Comments of last 3 posts) / Total Page Likes
Let’s look at Sons of Anarchy, for example:
Sons of Anarchy post, showing new Shares metric
Sons of Anarchy Facebook Page (click to expand)
Post 1 – 3027 Likes, 213 Comments and 358 Shares = 3598 interactions
Post 2 – 4690 Likes, 533 Comments = 5223 interactions
Post 3 – 6822 Likes, 768 Comments = 7590
Total Page Likes – 3,011,562
(Click image at right to view post data and fan count.)
Interaction Rate = ((3598 + 5223 + 7590) ÷ 3) / 3,011,562
Interaction Rate = 0.18%
Jay Baer made a great point awhile back that on Facebook, your competitive set extends beyond other companies in your industry, but all brands and businesses using Pages. You can apply the calculation above to see how any of these brands are performing.
Shares gives you, and me, and additional data point in determining how your social content is performing.
Skilled Facebook Page admins already know that some posts are better suited for generating Likes, and others comments. Ideally, your content mix includes a number of each to keep the fan experience dynamic and engaging. The introduction of shares to the visible metrics lineup will lead to new post types and strategies.
Social media pros, and your competitors, will be stalking your Page to see what works and what doesn’t.
6 Ingredients for the Secret Sauce: Social Media Best Practices for Big Brands
Posted by Ms. Herr in social media, the biz side on May 13, 2011
This is an expanded version of a guest post that originally appeared on the commpro.biz Thought Leaders blog.
Sushi rolls #socialmediametaphor (image credit: trickypink on Flickr)
Three years ago, few people would have considered Facebook and YouTube the place to be for big brands wanting to connect with customers. With the decline in traditional media consumption and the explosive growth of social media, any company not already participating in direct conversations with fans and followers are scrambling to get up to speed. Whether you’re dipping your toe into the waters, or revisiting your current approach to social, here are six points to guide your efforts.
Lead with strategy
Your fans and followers want to know the benefit of subscribing to your updates. Whether you’re driving sales, extending customer service or reinforcing the brand lifestyle, social media activities should reinforce your business objectives. Establish your goals up front. Develop content to support your goals. Identify performance indicators that you can use to track what’s working and what isn’t.
Who is doing it well? – American Red Cross exists to provide aid to disaster victimes. Social media has the power to spread messages far and fast, and the Red Cross leverages video, photo, status updates and other social communications to mobilize the public to get involved and inform people about how donations and voluteers are making a difference.
Provide employees with social media guidelines and training
Managing social media for a big brand is dramatically different than maintaing a personal account. Not only are the objectives different, but the functionality within a single social site can differ significantly. Facebook is the most obvious example of this, as Pages and profiles each possess unique attributes. Make sure the team on the front lines has the knowledge they need to manage your brand presence. Then, ensure the rest of your employees possess a basic knowledge of how social media works, what your company policy is and how it affects personal and professional usage.
Who is doing it well? – Kodak is well known for their proactive engagement in social media. Early adopters, they remain passionate about social media done right and publicly share their social media tips and policy (PDF).
Listen, listen, and listen some more
Social media pros will tell you that step number one is listening. The intelligence you gain during a pre-implemention phase will guide your strategy, but the listening doesn’t stop once you’ve launched Facebook, YouTube and a blog. The makeup of your community will change as you grow. The platforms you are using will change. The engagement dynmaics will evolve, presenting new challenges and new opportunities. Listen carefully to what is being said. Separate the feedback gold from the noise. Adjust accordingly, and keep listening.
Let your community have a voice
Social media is social. A YouTube account or blog that has commenting disabled becomes just another one-way marketing broadcast channel. ExactTarget’s Subscribers, Fans and Followers: The Social Break-Up report showed that receiving too many marketing messages is a leading reason people stop following a brand’s social media updates. Leave commenting on, ask your subscribers for their input and respond when they share an opinion. Each comment is a latent touch point, allowing you to build stronger relationships with existing and potential customers.
Who is doing it well? – Starbucks launched My Starbucks Idea, a community site where customers can share, discuss and vote on ideas they’d like to see Starbucks adopt. When Starbucks acts on one of these ideas, the community is the first to know.
Have a plan for responding to negative word of mouth
Every company experiences negative word of mouth, some more than others. This is not a time to run and hide. Show your customers that you are listening. Address the issue at hand and work toward a resolution. Whenever possible, respond publicly and on the site where the complaint first occurred. If online dialogue becomes unproductive or personal information is required, take it offline.
Learn from the successes and failures of others
There are several brands doing social media well. Ford Motor Company, Southwest Airlines (Facebook/Twitter), and Red Bull* have each taken a unique approach to social media, but they’re leaders in their industry and in social media. On the other side of aisle, several brands have experienced failures. Some recover, some don’t. Either way, there are valuable lessons you can apply to your own business.
Success in social media requires a clear focus on your goals and a genuine interest in engaging with customers. Plan, implement, experiment, listen and respond. Whether it’s a greater share of market or improved brand health, you’ll find social media can move help you move the needle on your business objectives.
*Red Bull is a Terralever client.
News Sites Sleep While San Francisco Riots
Posted by Ms. Herr in social media, the biz side on November 4, 2010
Originally posted to on the Terralever blog November 2, 2010:
Last night around 8 pm, I settled in for Monday Night Football and a nap. I haven’t gotten a lot of sleep lately – work hard, play hard, live hard is common for Terraleverians. I awoke 3 hours later to ESPN SportsCenter and a great segment on the new World Champion San Francisco Giants. This year’s Giants were a scrappy team of misfits that wanted it more than anyone else. As I hopped online to knock off a couple to do items before calling it a night, I stumbled across the #SFriot tag on Twitter. Giants fans’ celebrations had turned dangerous, complete with crowds, bonfires, vandalism and physical violence. Coverage was all over Twitter, as were links to listen in on SFPD scanners in real-time. As I tuned in, all thoughts of sleep went out the window.
Twitter hashtags are great for real-time updates on a trending topic, but painfully limited when you want the background story. Search engines, on the other hand, are great for this. Google search results for “san francisco riots” returned Mashable’s story on the riots in coveted top slot. Mashable’s story was posted within a couple of hours of the first reports, and painted a quick picture of transpiring events by leveraging citizen journalism – documented accounts of news events reported by members of the public.
It would be easy to cite this as yet another example of the power of social media to break and share news quicker than traditional outlets, just as it was during the Hudson River plane crash and the Haiti earthquake. But that’s a rickety bandwagon. Real-time channels can quickly become muddled by virtual onlookers contributing their own commentary on current events. It happened with #SFriot, where jokes about hipsters and social commentary on, of all things, social media culture.
What is compelling about this particular incident is that social and technology news sites, such as Mashable, TechCrunch, and Gawker dominated the results for two of Google search verticals: aggregated web search and news search. Within the aggregated vertical, after the first three results, Google returned results for other riots. Did traditional news outlets not consider last night’s riots significant enough to cover in a timely fashion? Were they all asleep? Or maybe Google just wasn’t sure my interest was current or historical. Changing the search paramaters to San Francisco (instead of local) had no effect on the quantity or ordering of results.
What does it say when Mashable and TechCrunch rank highest for current events and news search? These sites aren’t focused on general public awareness or safety. They are focused on cultural relevance, but from a very niche viewpoint – social media technologies. Mashable’s post was sufficiently grave, but it was written to showcase the real-time nature of social media and citizen journalism.
As a business or individual, your ‘news’ may not be of the scale or nature of last night’s riots, but right about now, you should be thinking how this changes your outreach and coverage strategies when you have a story to tell.
- Is your ‘news’ really news? Determine whether the information you have affects society at large, a local municipality or just your own customer base.
- What sites and sources are most likely to consider your information newsworthy? Is it editorial content for journalists or conversation points for niche-interest sites?
- What, exactly, is the angle that each of your targeted sites is going for? How do you fit?
- Are you presenting your content in a way that aligns with the goals and audiences of your targeted sites?
- Are you in it for the coverage? Or are you interested in building a relationship with the editors and audiences of each outlet?
Answer those questions, and you’ll know whether traditional media will sleep on your news too and if your strategy should focus on social news and citizen media.
Goodbye 12seconds.tv! The Death and Life of Early Adoption in Social Media
Posted by Ms. Herr in marketing & advertising, social media on October 25, 2010
Originally posted to on the Terralever blog October 22, 2010:
Tonight This past Friday, at 8:15pm Pacific Standard Time, the micro-video blogging site 12seconds.tv closes it’s doors forever. Current members are advised to export their videos quickly, or lose them forever. The badges, comments, favorites, bumps, and views stats are not included in the export – they will be lost. As for the people, connections and new friends found in the process of posting, viewing and sharing 12 second videos – hopefully you’ve connected on other platforms, or they too will be lost.
12seconds.tv was a micro-video blogging site where 12ers shared and engaged with one another around short video clips that were 12 seconds long, exactly. 12seconds used gamification tactics, such as badging and daily challenges to encourage frequent use. They developed a variety of additional features to attract businesses, including 12omercials.
Why didn’t 12seconds.tv catch on? From a user perspective, 12 seconds was simply too short of a time, even for micro-video. Read a 140-character tweet aloud, and it will take you roughly 12 seconds. In spite of the benefits of such brevity, it’s challenging to execute in one take. On Twitter, you can edit text in the field. In video, running long requires you to rerecord, a process that can become frustrating, particularly for the novice or the slightly verbose.
Businesses who avoided the platform probably cited such reasons as it being too soon to know if 12seconds would catch on, too few users, and poor video quality. You could make a valid case for each of these, but too often, such reasons are a symptom of bigger issues – an unfamiliarity with social media, an unwillingness to understand it and aversion to experimentation. There are benefits and risks associated with engaging customers and users in open communication.
A handful of brands were bold enough to experiment with 12seconds, among them:
- M&Ms Racing – Leveraging NASCAR and Kyle Busch fans, the M&Ms Racing 12 Seconds Cup featured a series of mini-competitions, wherein participants responded to each challenge with a 12seconds video.
- Mountain Dew – As part of their larger DEWmocracy campaign, which allowed DEW drinkers to drive the development of three new flavors, Mountain Dew invited fans to create the advertising spots for the new DEWs.
- Adidas – In partnership with the Chelsea Football Club, Adidas sponsored the Chelsea’s 12th Man contest, offering U.S. fans the chance to win a spot on the team, albeit on the bench, during a U.S appearance.
The benefits of getting involved early
It would be easy to construe the news of 12seconds.tv closing as evidence of the risks of investing in a social media channel too early, but I’d advise against that. There are significant advantages to being an early adopter on emerging platforms.
- Gain first mover attention – In a space that is constantly evolving, there’s plenty of room to creatively implement new ideas. If you’re the first one to test something, or you’re the first to try it in a way that is remarkably different than predecessors, you’ll grab the attenion of leading digital media outlets and influencers. If you wait too long to get involved, or if your ideas aren’t unique, you become the copy cat, and there’s nothing pressworthy about that.
- Become the benchmark – Back when Twitter was still pretty niche, Frank Eliason started listening for and responding directly to complaints about Comcast. As @comcastcares, delivered execptional customer service. It wasn’t a flashy campaign. Frank was being helpful. Two years later, it’s still one of the best known and most cited examples for how to do social media listening and response the right way.
- Master the learning curve – Each new platform comes with certain learnings. How are users behaving and engaging with the platform? What are the features? Is there a specific nomenclature and culture that pervades the community? How can businesses get involved? The answers to each of these questions differ considerably by each platform, but if you’re connected and engaged, you’ll start to recognize similarities. Learning to recognize engagement patterns, and feature-based exceptions, are key to leveraging any social media channel.
- Establish yourself as a thought leader – The early adopters of any product or technology often become the people who teach everyone who follows. Experiementing with an emerging social media platform, and sharing that knowledge with others will significantly, and positivitly impact your influence, garnering attention for you and the brand you represent.
Remember, it’s not about you, it’s about your customers. If the people you seek to connect with are playing in a particular social media channel, you should probably give some serious thought to rolling up your pant legs and getting your feet wet.
*If you’d like to leave a comment, please feel free to do so here and/or on the original post on the Terralever blog.
PodCamp AZ 2010 badge hackery
Posted by Ms. Herr in events, geekery, Phoenix, Phoenix events on September 21, 2010
This morning, I received an email from the WordCamp Phoenix 2011 regarding registration (I’m already registered) and badging up. Being the geek conference groupie that I am, I had to badge up. I added the “Meet me at” section you see over there in the sidebar, but the WordCamp badge was all by itself and looked lonely. I decided I needed to add badges for other events I’m attending, but of the ones I’m currently reg’d for (PodCamp AZ 2010 and Startup Weekend Phoenix), neither has badges. The @podcampaz avatar, however, has the event dates on it, so I thought I’d see if I could make my own.
Before you go thinking to yourself, “Oh, that’s easy!” remember that I am not a code monkey. I’m a groupie. Big difference.
Anyway, long story short … OK, short story short, I made a badge with working link and everything. If you like it, and want one for yourself, you’re welcome to this one (code below), at least until PodCamp organizers publish their own.
<a href=”http://podcampaz.com” title=”PodCamp AZ 2010″><img src=”http://msherrwhenonline.com/wp-content/uploads/Twitter_podcampaz_2010_small.png” alt=”PodCamp AZ 2010″ title=”PodCamp AZ 2010″ style=”border:none;” /></a>
I’m super excited with this little bit of ingenious hacking. No doubt I’m overstating things. Regarding the ingenuity. And the hacking. But I’m not overstating the excited part. Really, it’s the little things. 
ask me anything, answer me anything – the formspring.me dilemma
Posted by Ms. Herr in social media, socialmediatoday on May 21, 2010
I’ve made a minor addition to my blog. On the right, right under the search box, you’ll find a formspring.me widget. If you’re not familiar with it, formspring is an application that allows users to send, receive and respond to questions. The default header on the question box is “Ask me anything.” and questions may be authored or asked anonymously (account holders do have the option to disallow anonymous questions).
I signed up for formspring.me approximately 5 months ago. In that time I have received nearly 40 questions. I have answered 10, and each time I scan my inbox, I am faced with the dilemma: Do I want to commit to answering every question that is asked of me? Why wouldn’t I want to answer every question, you ask? Well, take a look at 10 questions sitting quietly in my inbox, waiting for me to answer them.
The questions are overwhelmingly personal. In fact, the only ones I would not consider personal are ten favorite records, five minutes of fame, and consider yourself friendly. The having children question, though highly personal, is one that I’m happy to answer. But many of the others are just, well… odd. They are not they type of questions I was expecting, and some leave me slightly uncomfortable. For example:
Is it weird that you missed me? Maybe not if I no-showed on an event you were expecting me to attend, or if we’re friends but haven’t spoken in awhile. But maybe so if it was a romantic notion, since I haven’t been connected to anyone in that manner for quite some time. Is the question weird? Ummm…kinda. Is the question inappropriate? That depends not only on who is asking (which I don’t know), but also on my intentions for using formspring.
I am a compulsive joiner, often signing up for online applications purely to see what all the fuss is about. I also tend to be very open in both online and offline conversations, frequently talking about subjects and happenings that are not related to my professional career. Thus, in the absence of a stated purpose for using formspring, it would be safe to assume that the purpose is not (or not limited to) professional application (assuming, of course, we ignore for just a minute that part of my job as a social media strategist is to know about things like formspring).
Which questions are appropriate, and which are just plain questionable?
I have no doubt that the more questionable questions are enabled by anonymity, because with anonymity comes freedom. An asker may pose whatever question they choose without fear that they or their intentions will be revealed. They may ask questions that are highly personal not only to me, but also to themselves. I, however, can not answer anonymously, which means I must determine if I want to respond to every question I am asked and how open I want to be in my responses.
Consider that some answers open the door to further questions. The two crush question you see in photo above were submitted only after I answered Who is your secret crush? Consider also that anonymous questions may prompt guarded responses. To a known asker, I might have answered the good looking question with flirtatious banter or sarcastic humor if I knew either to be relevant to my relationship with that individual, but to an anonymous asker, I will likely answer with a relatively unrevealing statement on confidence in one’s appearance answered with a quip about beauty versus brains.
My question(s) to you, particularly to other formspring.me users:
- What is your purpose for using formspring.me?
- How will you approach questions that don’t align with that purpose (too personal, off-topic, etc.)?
- How do you approach questions asked anonymously?
- Would you commit to answering every question that was asked of you?
it’s my anniversary! celebrating 1 year with Terralever.
Posted by Ms. Herr in life, self-portraiture, the biz side on May 17, 2010
DailyBooth - Sportin' team colors with Brooke! January 29, 2010
Today I celebrate an anniversary. Today marks one year with Terralever as social media strategist. I was their first hire dedicated exclusively to social. I am categorized as a resource, and as is the practice of many interactive agencies, I was hired in a contract capacity while we felt each other out. Terralever assessed if I had the required knowledge and execution skills for social media strategy, as well as if I could share their business philosophy regarding return-driven marketing. I assessed whether the project work and client mix appealed to my ambitions, as well as if Terralever could share my philosophy regarding meaningful connections over metrics. And we both questioned how well we would play together.
Those first months weren’t easy. I was coming off of a year of un- and under-employment and was emotionally drained. Terralever was in the throes of organizational and cultural change and was confronting the all the inherent challenges of talent turnover, process development and service repositioning. The company also suffered a great loss with the passing of a colleague and friend. At the micro level, there were some marked conflicts between the tasks I was charged with completing my somewhat utopian view of social media.
No, those first months weren’t easy, but the decision to go full-time was. I had found a home where my skills and voice were respected. I found that company executives and strategy masterminds, Chris Johnson and Scott McAndrew (shout out to my homies…love them!) and I share many ideas about the core value of social media in business. Since then, I have worked with sales and account services to better align how social is positioned in the sales process with how it is executed during project delivery. I have taught coworkers and clients more about the field. And I have also learned from them, particularly with regards to development and highly niched applications (because I am by no means an expert in it all).
Ask me where I see myself in 6-12 months, and I won’t have an answer for you. I don’t think that far in advance. I’m focused on today, tomorrow, next month. I’m focused on right now, and right now I work with a kick-ass team of rock star talent turning out exceptional work for clients that make me want to do the happy dance on the regular. I am Terralever’s voice for social. Hear me roar.
SxSW in three & a half inch heels
Talk to anyone who has been to South by Southwest (SxSW), and they’re sure to have plenty of tips for you. Bring a lot of business cards. Don’t hang out with anyone you know. Carry an extra phone battery, battery extender, or battery charger with you. If you’re carting around your laptop, bring an extension cord, or better yet a power strip (you’ll be everyone’s new best friend, I promise). And specifically for the ladies, leave the heels at home.
photo credit: doug88888
These are all excellent tips. All except the very last one…
That’s right ladies, I’m recommending you bring your heels. Bring them. Wear them. Rock them proud.
Everyone tells you to wear sneakers because you’ll be doing a lot of walking. Miles and miles and miles of walking. And everyone is right. It’s incredibly important to wear comfortable shoes when you’re doing that much walking. But the advice about wearing sneakers is based on the assumption that heels aren’t comfortable. This advice is also, most likely, coming from men. Most men love a women in a pair of sexy heels, so they can’t possibly be telling you to leave your heels at home cause they don’t want you to look sexy. They’re telling you because they want to save you the pain of walking in heels.
Last year was my first year at SxSW. Despite my strong preference for heels, I took heed of the sneaker advice and packed whatever shoes had the flatest soles. I packed comfy sneakers, comfy boots, and a pair of comfy ballet flats I bought just for the occasion. I also back one pair of high heel boots in hopes that maybe, just maybe, I’d get to wear them. I wore my comfy sneakers. I wore my comfy boots. I wore my comfy ballet flats. My feet hurt every single day. On the last night, after conferencing all day in sneakers, I went back to the hotel and put on my high heel boots before heading for the parties. I walked miles that night, and my feet were never happier.
The men telling you and me to leave our heels at home don’t wear heels, and they don’t realize that for a woman who rocks heels on a daily basis, wearing sneakers isn’t necessarily any more comfortable than wearing heels. So my advice is to bring your most comfortable flat shoes and your most comfortable heels. Rock them each on different days or at different times of the day. Doing so will change the balance and pressure points on your feet, preventing you from repetitively abusing the same sore spots.
At the end of each night, when you finally stumble into your hotel room, you’re feet will hurt. Just as do the feet of every guy that told you to wear sneakers. Your feet (and their feet) don’t hurt because your shoes weren’t comfortable. Your feet hurt because you’ve been walking miles and miles and miles.
more writing on social media
Posted by Ms. Herr in blogging, social media, the biz side on March 8, 2010
It’s been a hot minute since I’ve posted here, and it’s been an even hotter minute since I written anything specifically for post on this blog. The lack of new writing here does not mean that I haven’t been writing. Most of my recent work can be found on the Terralever blog, where my focus is social media. I have two newish pieces that you may find interesting.
- Is Facebook helping or hurting your hiring efforts? – Most existing conversations about social media and job hunting address the topic as it impacts job seekers. These conversations either serve as warnings (photos of keg stands will kill your chances of getting hired) or as advice (blogs and microblogs can help you demonstrate your skills and network with the right people). I take a different approach, and instead address how social media impacts a company’s ability to recruit smart new talent.
- Mashable Fans: Pawns in the impressions game – A few weeks ago, Mashable changed their Facebook posting style from simple headlines to phrasing updates as questions</a>. I criticized The Social Media Guide for trying to stimulate fan interaction and conversations, while being noticeably absent from those same conversations. Mashable promptly responded, and you can see their remarks in the comments of the original blog. The company has also continued to experiment with their posting strategy and style, making some positive changes, which I summarize in a follow up post.
Back to this blog, Ms. Herr when online is intended to be the accumulation of all facets of my life, including ruminations on any topic from the personal to the pass times to the professional. More on any and all of those things are in the works.
digital self-portraiture by a…
brand strategist • runner • recovering architecture student • aspiring geek • social media fanatic • merciless flirt • mentor • dancer • people addict • tech groupie • rogue advocate