Archive for category the biz side

more writing on social media

Posted by Ms. Herr in blogging, social media, the biz side on March 8, 2010

It’s been a hot minute since I’ve posted here, and it’s been an even hotter minute since I written anything specifically for post on this blog. The lack of new writing here does not mean that I haven’t been writing. Most of my recent work can be found on the Terralever blog, where my focus is social media. I have two newish pieces that you may find interesting.

  1. Is Facebook helping or hurting your hiring efforts? – Most existing conversations about social media and job hunting address the topic as it impacts job seekers. These conversations either serve as warnings (photos of keg stands will kill your chances of getting hired) or as advice (blogs and microblogs can help you demonstrate your skills and network with the right people). I take a different approach, and instead address how social media impacts a company’s ability to recruit smart new talent.
  2. Mashable Fans: Pawns in the impressions game – A few weeks ago, Mashable changed their Facebook posting style from simple headlines to phrasing updates as questions</a>. I criticized The Social Media Guide for trying to stimulate fan interaction and conversations, while being noticeably absent from those same conversations. Mashable promptly responded, and you can see their remarks in the comments of the original blog. The company has also continued to experiment with their posting strategy and style, making some positive changes, which I summarize in a follow up post.

Back to this blog, Ms. Herr when online is intended to be the accumulation of all facets of my life, including ruminations on any topic from the personal to the pass times to the professional. More on any and all of those things are in the works.

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6 & 1/2 simple tips to extend your social presence in 2010

Posted by Ms. Herr in social media, the biz side on January 6, 2010

Originally posted to the Terralever blog on January 5, 2010:

A new year is synonymous with starts, either on new goals or on older ones that we’d like to take another crack at. Each goal represents a desire to be better than we were last year. A new year is also synonymous with new lists created to make that path toward success a little bit easier.

Whether you just got started in social media or have been playing in the space for years, there are several ways that you can add a little spice, extend your reach, and increase your impact.

1. Grab your name on every social site you can.

You can lay a foundation for continued social engagement by protecting ownership of your brand name, be it your company name or your own name. Sites that allow users to select a unique handle do so on a first come, first served basis, and while some offer restorative action where copyright or trademark infringement is involved, there’s no guarantee that you’ll recover your name in a timely fashion if some other Dick or Jane beat you to the punch bowl. KnowEm and namechk allow you to see where your username has been claimed. Neither tool contains a comprehensive list of all social sites, but they contain most of the major ones and are a great place to start. Signing up for one account is relatively quick; signing up for a dozen can take considerably more time. If you don’t have the time, KnowEm offers to do them all for you for a fee.

2. Pick one new platform to experiment with.

If you’re already participating in the social media space, you probably have an account on both Facebook and Twitter. These are among the most popular social sites, and every Jane has a profile, but Facebook and Twitter are only the tip of the iceberg. Try adding something new to your mix. You might try category platform, like LinkedIn. As the leading social business networking site, LinkedIn’s groups and answers features could be prime space to further a reputation for knowledge leadership. Or try something more niche that Dick hasn’t discovered yet, like 12seconds. Launched in 2008, the 12seconds micro-video platform is increasingly a space of expression and experimentation by creative individuals and companies.

3. Encourage social inside the company.

If you condemn participation in social networks as a distraction from the work at hand, you undervalue the contribution your employees can be making toward your business’ social efforts on the same networks. Social media is a word of mouth tool, and that word can start to spread from within your office. Embrace social as a way of doing business and allow employees to engage social media to connect with friends and each other, you’ll find in between posting pictures of their weekend hike or scheduling a lunch date with Dick, you’ll get featured. They will comment on how much they love the people they work with, retweet that job posting, and take notice when a Jane, a recent connection they may have yet to met in person, mentions she needs to launch an ecommerce site, which just so happens to be something your company rocks at.

4. Take your online social activities offline.

Your online social presence should augment and enhance in-person interactions. Give people a chance to deepen their relationship with you by interacting with you socially even while offline. Invite Jane and others to join you for happy hour or coffee at a locally-owned business. Open up your office space to Dick’s Historical Autobiography Book Club for their monthly gathering, attend the meetup and get to know the club members and what fascinates them.

5. Find at least one way to engage that has absolutely nothing to do with your core business.

All work and no play makes Dick a dull boy. All work and no play makes your company just another dull company. Nerf wars may spring up in the office during the day when you need a break, but if nobody knows, you’re missing an opportunity to showcase a bit of your personality. Why not make the last Friday of each month a themed dress-up (or dress-down) day, post the best photos on Facebook and invite friends and fans to write the captions? Or why not take the engagement offline (tip 4) and organize a weekly meetup at your local dog-park for people who have dogs, as well as those who want dogs?

6. Share media and content that inspires your thinking.

The products and/or services you offer are your output, but what are the inputs that shape how you design and deliver these things? Books, blog posts, TED talks, even outside hobbies – the things you read, see and do have the power to influence how you do business. Share the very best of these via your social profiles. At the very least, you’ll give friends, fans and followers greater insight into the philosophies and values that guide you. At best, you’ll develop deeper relationships with customers, prospects and peers as you engage in idea-driven conversations. And if you’re really lucky, you’ll inspire both Dick and Jane along the way.

½. Be helpful.

We aren’t the first to say this, and we won’t be the last, but some tips are just so important that they are worth repeating… Be helpful. If Dick has a question and you know the answer, or can point him in the direction of a useful resource, do it. If it’s not about your company, product, service or industry, still do it. Never pass up an opportunity to demonstrate to your customers, friends and fans that meeting their needs is important to you.

Let these tips be a starting point to get you headed to more social 2010. As you put each of them in play, please share your ideas, questions and successes. Share your failures too, and the lessons that result, so that we can learn from each other and help each other make this year a rockin’ year.

*If you’d like to leave a comment, please feel free to do so here and/or on the original post on the Terralever blog.

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now holding open community office hours

Posted by Ms. Herr in community, events, marketing & advertising, social media, the biz side on November 18, 2009

Ms. Herr offers open community office hoursLong, long ago in a land far, far away… Or rather longer ago than I want to admit to <sound effect: cough cough>April</cough> in pretty much the geographic location I am today, I had the idea of holding open community office hours. At the time, I was unemployed underemployed and yet somehow extremely busy. My weeks were marked by coffee and lunch dates with people who had heard from someone who had heard from someone that I was the person to talk to about whatever it was that they needed help with. My dates would pick my brain, asking questions about social media, community events or business startup ideas.

I could have ranted about how these meetups were essentially free consulting sessions, how they didn’t yield either contract work or employment offers, or how my dates would then run off to implement things we talked about while I still had to scrape together money to pay my gas bill if I wanted to keep taking hot showers. But for the most part, I was enjoying myself for four key reasons:

  1. I love social media.
  2. I love the local Phoenix social-web-tech community I’ve become immersed in.
  3. I love meeting and talking to new people, many of whom seem to find me though this very same social-web-tech community.
  4. And I love coffee.

From something that was naturally occurring, and something that I was enjoying, came the idea to give in and hold open community office hours. Akin to a college professor’s office hours, these are times when people could join me at a local coffee shop or eatery to talk about anything that interests them, whether it be social media, current events or name ideas for the family’s new goldfish.

Here’s how it works:

  1. Every week, I’ll choose 1-2 days to hold office hours, typically in the mornings before the workday kicks off.
  2. I’ll publish the dates, times, and location of these office hours on this public Google calendar.
  3. If you plan to join me, you’ll drop me an email at heather lynne herr at gmail dot com with “office hours” somewhere in the subject line. (I guarantee there will be mornings when that email verification that someone is expecting me will be the only thing that ensures I don’t sleep in an extra hour.)
  4. We’ll meet, chat, and enjoy some good coffee and/or noms.

One very important do not:

  1. Do not come with the intention of talking about anything that you want a NDA, written or verbal, to discuss. I am by default a very open person and I don’t want the pressure of keeping your secrets.

I’m kicking things off this Friday, November 20th at Liberty Market. If you want to join me, holla!

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social media connections are human connections

Posted by Ms. Herr in life, social media, the biz side on October 21, 2009

Terralever celebrating the Spirit of Enterprise Award, October 2009

Terralever celebrating the Spirit of Enterprise Award, October 2009

I spend my 9-to-5s with the great team of people that make up Terralever, an interactive marketing agency based out of Tempe, Arizona. Recently, the passing of one of our founding and managing partners quickly and dramatically altered life as we knew it. After a week passed and after the funerary services, as we returned to our daily tasks and project deliverables, I kept thinking about the company’s blog. How could we, how should we, go from our last post that announced Andy’s death to a new one covering user interface design or email marketing? What was that post in between, the one in which we, in front of the world, transition from loss to business as usual, knowing there really would be nothing usual about it?

I am touched that Terralever allowed me to author that post. And I am thankful for Courtney Crane, Marketing Manager for Terralever, and great friend to Andy, for helping me find the right words.

Originally posted to the Terralever blog on October 13, 2009:

Social Media Connections are Human Connections

As many of you know, Terralever recently suffered a great loss with the passing of Andy Richter, managing partner, colleague, friend, and mentor. We have mourned and we have laughed as we continue to remember great times spent with a man whose passion for living was infectious.

Shortly before we learned of Andy’s passing, I discovered that my friend and his wife were expecting a baby via a biweekly web comic. Life cycled within mere hours. As the day continued, and news of Andy’s passing spread, the outpouring of support, expressed through Twitter, Facebook, blogs, and personal emails, was overwhelming. The loss was not just our own, Andy’s family or those closest to him, but one felt throughout Phoenix and the greater entrepreneurial and internet marketing communities. Each post brought home with new meaning that which I already believed, that social media, however digital it may be, is still human.

Sons and daughters are born, cancerous diseases are fought, promotions are celebrated, wedding vows are exchanged, and losses are mourned. Life is shared as it happens.

News channels will continue to publish the latest headlines, brands to focus on building communities of impassioned evangelists, and retailers to announce their hot new sale. Indeed, our role as an interactive marketing agency is to help our clients navigate opportunities to best leverage their online activities. It is my hope that as we do so, we always remember that social media is where humans connect with one another in meaningful ways.

We cherish the knowledge, guidance and passion that Andy brought to us each day. We are thankful for the gracious support of the community since his passing. Both are inspiration for us as we move forward together.

*If you’d like to leave a comment, please feel free to do so here and/or on the original post on the Terralever blog.

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have a say in what others say about you

Posted by Ms. Herr in blogging, marketing & advertising, social media, the biz side on September 4, 2009

Originally posted to the Terralever blog on September 3, 2009 as:

Businesses Using Social Media to Stay on Top of their Brands

It’s all around us and it’s here to stay. Businesses and brands on our favorite social media platforms hoping to be friended, followed and fanned by existing and potential customers who will then go and share branded content with their own friends, followers and fans. Social media networks make this sharing easy. Comment, like, retweet, favorite, or star something, and others will see it. It’s that word of mouse marketing.

The good news for businesses and brands is that over half of participants in social media networks are currently connected with a brand and 46% have spoken positively about a brand.

The question for companies, then, is how are you influencing these mentions? Are they unsolicited references to your product or service? Or are they the effect of others sharing the content you’ve published online? Consider the most mentioned brands on Twitter are Starbucks, Google, BBC, Apple and AIG. All are big name brands, but only the first three have a Twitter presence. Apple and AIG do not, and in the case of AIG, mentions were more often criticisms of company operations as they came to light during the financial crises than any sort of messaging initiated by or on behalf of the company.

On July 22nd, social media channels were abuzz with the announcement that Amazon bought Zappos. News of the announcement was quickly followed by links to a letter from Zappos CEO Tony Hsieh to employees explaining foreseeable affects of acquisition, and to a video of Amazon CEO Jeff Bezos talking about both companies and his views on entrepreneurship. Amazon and Zappos are both incredibly active in social media; Amazon is the sixth most mentioned brand on Twitter. That engagement from both companies helped shape conversation about the acquisition. The video received over 35,000 views from site embeds occurring on that same day. The letter inspired hundreds of blogs and reblogs, and thousands of tweets.

When the information you’ve created is what’s being shared, then you have more opportunity to have your voice reflected the stories others tell about you.

*If you’d like to leave a comment, please feel free to do so here and/or on the original post on the Terralever blog.

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building accessible websites

Posted by Ms. Herr in Phoenix events, blogging, marketing & advertising, the biz side on November 12, 2008

Gabe Vega of The Blindtechs Network gave a presentation on accessibility and usability at Refresh Phoenix last night (download PDF version here). The age-old wisdom is that you don’t know what you don’t know, and many of us sighted folk have probably never given a second thought as to how accessible our sites are to individuals who need screen readers and other assistive technologies to use our sites. We evaluate sites based on visual, functional and user experience aesthetics. Gabe is blind, which mean he evaluates sites based on accessibility aesthetics.

Gabe’s presentation walked through a handful of sites with various accessibility and usability issues. One example was the site of a local businessperson built using WordPress. The primary critique of the site was that blog post titles were not tagged as headers in the source code, meaning that a screen reader has no way of discerning its importance. All users skim headings to find the content we are most interested in. Sighted users look for changes in text size, font, and color. Blind users, via screen readers, look for demarcating tags. Thus, a screen reader ‘skimming’ the site completely skips over the post title to the comments section. And what good are comments if you don’t know what people are commenting on.

I mention the WordPress site because it is most relevant to my own sites, namely the one you’re reading right now. Ms. Herr when online is a WordPress.com hosted site using one of their standard theme templates. Curious if the title-not-tagged-as-header problem varied by theme, I turned on VoiceOver (fn+command+F5) and tried to navigate this site. The result: TOTAL FAIL. Katy, my reader, spoke the name of my blog, but nothing else. I’m guessing it’s one (or two) of two things:

  1. The theme I’ve selected doesn’t not include the proper tags for accessibility.
  2. I suck at using VoiceOver.

I have plans to redesign Ms. Herr when online in the near future. Even though I’m not a developer, I’m going to attempt to do it myself (wish me luck). After Gabe’s presentation, you can bet I’ll be testing the design for accessibility (assuming I can figure out how to not suck at using VoiceOver).

Bottom line, a basic understanding of accessibility and usability is important to anyone involved in the creation of websites. As a client, you need to know to ask your web designed and development provider to integrate usability into your site’s design. As a provider, you need to know how to design for accessibility.

And if you haven’t done it already, I’d encourage you to look at your own sites for accessibility. Check out W3C Web Markup Validation for one great tool (thanks @scottyj). If you don’t have the time or the know-how to make the fixes, or the time to self-teach, hire someone who does.

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ordering more biz cards today…

Posted by Ms. Herr in marketing & advertising, the biz side on October 28, 2008

I’m really good at procrastinaaa… just-in-time processes. With PodCamp AZ right around the corner, and being newly self-employed on the hunt for projects/contracts/employment, I’m madly trying to get various things updated/printed/launched. Last week I managed to get minicards printed for merciless flirt. My first thought was to use Moo, but they have a 10 business day turnaround that didn’t fit my schedule. I did however, find MyMiniCards. I think the service has some definite limitations that were frustrating (file dimension requirements, cropping feature, back side text and layout), but they are competitively priced and have a quick 2-3 day turnaround. And I’m happy enough with the merciless flirt cards that I’m going to try to place another order for Ms. Herr when online. If I place the order today, they should arrive Friday. I don’t know if it’s the best solution, but not too shabby if you’re in a pinch.

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What did I do this weekend? ummm…

Posted by Ms. Herr in Phoenix events, events, the biz side on October 20, 2008

This one time… at Phoenix Startup Weekend… a whole group of guys and a lone girl (that’s me), came together to create a new company called Reserve Chute. The basic concept is a personal data backup app that enables users to grab their data from online sources like GMail, Delicious, yada, yada, and save them locally on their own machices. Think about how much stuff you have online, stuff you’ve used to manage your projects, build your online reputation, and communicate with all the really cool people in the world. Thank about what you happen if any one of the services or apps went offline, temporarily or permanantly. Poof. Gone. Bye bye. Wouldn’t it be nice to know you had a money… errr, data jar… in your backyard just in case Web 2.0 becomes web two point OH NO!

The code ninjas (that’s not me) hacked some elegant sweetness for last night’s demo. We should have a working JumpBox prototype in a couple of days (see Sean’s comment below about timing), but the site is live and you can sign up for beta.

Do it. Do it. NOW!!!

Shout out to all the peeps involved in this project: Sean Tierney • Brent Spore • Justin Crossman • Sunny Thaper • Jose Diaz • Curtis Miller • Brian Roy • Byron Bowerman • Remi Taylor • Patrick Harter • Jim Barrows

And major thanks to Adam Nollmeyer (Acme Photography) and Chris Lee for the pics.

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