Posts Tagged Twitter
Originally posted to the Terralever blog on September 3, 2009 as:
Businesses Using Social Media to Stay on Top of their Brands
It’s all around us and it’s here to stay. Businesses and brands on our favorite social media platforms hoping to be friended, followed and fanned by existing and potential customers who will then go and share branded content with their own friends, followers and fans. Social media networks make this sharing easy. Comment, like, retweet, favorite, or star something, and others will see it. It’s that word of mouse marketing.
The good news for businesses and brands is that over half of participants in social media networks are currently connected with a brand and 46% have spoken positively about a brand.
The question for companies, then, is how are you influencing these mentions? Are they unsolicited references to your product or service? Or are they the effect of others sharing the content you’ve published online? Consider the most mentioned brands on Twitter are Starbucks, Google, BBC, Apple and AIG. All are big name brands, but only the first three have a Twitter presence. Apple and AIG do not, and in the case of AIG, mentions were more often criticisms of company operations as they came to light during the financial crises than any sort of messaging initiated by or on behalf of the company.
On July 22nd, social media channels were abuzz with the announcement that Amazon bought Zappos. News of the announcement was quickly followed by links to a letter from Zappos CEO Tony Hsieh to employees explaining foreseeable affects of acquisition, and to a video of Amazon CEO Jeff Bezos talking about both companies and his views on entrepreneurship. Amazon and Zappos are both incredibly active in social media; Amazon is the sixth most mentioned brand on Twitter. That engagement from both companies helped shape conversation about the acquisition. The video received over 35,000 views from site embeds occurring on that same day. The letter inspired hundreds of blogs and reblogs, and thousands of tweets.
When the information you’ve created is what’s being shared, then you have more opportunity to have your voice reflected the stories others tell about you.
*If you’d like to leave a comment, please feel free to do so here and/or on the original post on the Terralever blog.
After 26 months on Twitter, I’m fast approaching ten thousand Twitter updates. That’s a lot of characters. It’s a bit of a milestone. Not like turning 18. Or turning 21. Or losing your virginity. But a milestone nevertheless.
@spectagirl suggested 10,000 shots. Indeed momentous, but not quite what I had in mind. @smarti9 started #MsHerr10kWatch2oo9. My friends are often quick to rally behind my endeavors in some fashion or another.
A few hours ago, I was 10 tweets away from 10k. By the time you read this, I’ll be 7 tweets or less from 10k. The build up to that 10,000th tweet has been fun, but also a bit daunting. Suddenly 140 characters has become a much bigger deal than necessary. There is this pressure to be momentous. Funny considering I’m much more likely to miss it completely (despite @smarti9’s 10k watch) and either use it on a reply or post something completely irrelevant.
I’ve decided to hand over the keys to my Twitter account. That means you (and everyone else) will have the opportunity to post as and from @MsHerr for up to 26 hours.
Why am I doing this? This is not the first time I’ve yielded control of my social presence. A year ago, I asked my community to help me select my avatar. My reasons then still hold true today. I believe in the social web. I believe in trusting my friends, connections, and communities. I believe in yielding control. And I’m curious to see what will happen. It could be phenomenal success or it could be an abysmal failure. But why not? Don’t answer that, it’s a rhetorical question.
How will it work? I have set up a Ping.fm account linked to @MsHerr and will publish the associated posting email address in my 10,000th tweet. You (and everyone else) can send a tweet to this address, where it will then feed automatically to @MsHerr. My only request is that you sign your tweet with ^@yourtwittername (please replace yourtwittername with your actual twitter name so people can link to you). Ping accepts text updates and photo updates, so feel free to post pics too. If you need a how-to, check out Ping’s posting guides.
My disclaimer: I reserve the right to delete any tweet. If you do not sign your tweet, I will probably delete it. If I feel violated by your tweet, I will probably delete it. After all, this is my account we’re talking about.
That’s it. That’s the deal. Make me laugh. Make me cry. Make me proud. And remind me why I fell in love with the social web so many months ago.
It’s been only five days, but it still feels like yesterday that I was on set with Mark Wallace for the Twitter-Interactive photo shoot at Loft 19 Studios. It was a crazy amazing day!
Mark Wallace of SnapFactory was given the opportunity to test out the new equipment by Profoto, makers of high-end photography lighting equipment. Mark is an avid Twitterer, and conceived a live-tweeted photo shoot that allowing readers to not only follow the behind-the-scenes action, but ask questions about any aspect of the shoot, from concept to technical details. The interactive approach is such a natural fit as Mark already produces the Digital Photography 1 on 1 video series where he answers viewer-submitted questions.
Call time was 8:00am, and with only 9 hours scheduled for the shoot, all time was prime time. We had our share of challenges, from the hair, makeup, and wardrobe team getting stuck in morning traffic, to memory card failure, to the constant evaporation of time. Consider that we had four models, each with several wardrobe changes, and three sets. Add in the live uploads of behind-the-scenes photos to Flickr and the steady conversation with those following on Twitter, and you’ve got a whirlwind day.
Loft 19 was a truly amazing space to work in. The first thing that strikes you is scale. It’s a large studio offering incredible freedom for designing sets. The cyclorama is beautiful. The amenities are icing on the cake, with two lounges, ample wardrobe/hair/makeup space, and even an espresso machine which definitely got a workout while we where there.
There were so many cool parts to this project, but star of the equipment show was the Profoto Pro-8a Air which enables super fast flash cycling. The Pro-8s can generate up to 20 flashes per second. Mark shot at 10 frames per second, still incredible given typical recycle times on a flash can be up to 1 second. This clip (opens new window) only hints at the Pro-8s capability, and be sure to listen for shutter sounds as the video couldn’t capture each flash cycle.
Be sure to check out the Flickr photostream, and watch the SnapFactory blog as Mark will be posting a series of recaps about various aspects of the shoot. If you have any questions, ask. Mark is great about sharing his knowledge with others.
Many thanks to the team of people who contributed time and resources that made this event possible: Mark Wallace, Diane Wallace, and SnapFactory, Loft 19 Studios and Floyd Bannister, the models of The Agency Arizona, Erin Markis, Heather Blaine, Danno, and Jeff Caroli.
I’ve been buzzin’ with excitement since Tuesday when I landed an awesome gig assisting Mark Wallace for an all-day Twitter-Interactive photo shoot Thursday … that’s tomorrow … where he tests out the Profoto Pro-8 Air packs.
Let me rewind and start from the beginning. I’m gonna go fast, so hold on…
I met Mark and Diane Wallace at Twestival Phoenix one week ago. I’d had a little conversation with Diane previously on Twitter, but Twestival was the first in-person meeting and the first conversation not limited to 140 characters. Over the weekend, we rectified any follows and follow-backs that were not already in effect over our many multiple accounts. Mark inquired about the #getmetosxsw project I’d just launched, and I checked out Mark’s portfolio, Diane’s portfolio, and the SnapFactory site. Mark generously offered to reach out through his connections to help me get to SXSW, and I stumbled across a blog post about a photo shoot where Mark would be live-tweeting the behind-the-scenes story of trying out some new equipment. I got a little click happy with the links, discovering Mark tried live-tweeting another photo shoot and mused it might work better if he had a reporter to tweet on his behalf. I asked to be that reporter. Mark talked it over with the team. And if haven’t figured it out by now, they brought me on board!
<insert emphatic YESSSSS!!! here>
Tomorrow morning, we’ll meet at Loft 19 Studios at 7:00am (Arizona time) for setup, model call-time, etc. The shoot will run from 9:00am-5:00pm. Mark will shoot fashion, Diane will do makeup, Erin will style wardrobe, and Danno and Jeff will shoot behind-the-scenes footage. And me? I’ll be tweeting the whole thing: the setup, the technical details, the styling, the models, the drama. I’ll be taking your questions for Mark and the team, then posting their answers.
Check out the SnapFactory blog to meet the team and meet the models. Mark tells a great story and has a wealth of prep coverage, including the model fittings.
To catch tomorrow’s live action, follow @jmarkwallace on Twitter (I’ll be tweeting as him), watch for the #snapshoot updates on Twitter Search, and most definitely tweet in with your questions and thoughts.
Where it started…
On January 29, a handful of the #phx social media / web tech / interactive marketing crowd broke into conversation about the upcoming South by Southwest Interactive March 13-17 in Austin, Texas. Lots of people are going. Some people desperately want to go but don’t know if the can. I fall into this last group with my don’t knows fueled primarily by fundage issues. But let’s focus on the positives, otherwise known as my desperate want to go and my ideas for how to get there.
What is SXSW…
What started as a music conference and festival has since expanded to include nine days of immersion in music, film and interactive media. SXSW has it all. Keynotes, panels, trade shows, film screenings, listening parties, product launches, book readings, socializing, networking, reputable knowledge leaders, unreputable celebrities, up-and-comers.
Why I want to go…
Rather than bore you to tears with the long list, here are my top five:
- Absorb, learn and participate in dynamic conversations that dissect the current and foreshadow the future of interactive and social media.
- Extend and deepen my socially-networked connections.
- Promote projects I’m working on, and to discover others that promise exciting opportunities for sum is greater than parts collaboration.
- Rock the nine to five AM that underpins the learn hard play hard lifestyle.
- Beat Gary Vaynerchuk in poker for the third time.
Ideas for how to get there…
This is the part where I need some help…
- Get on a panel.
- Be a spokesperson for a company or product looking to launch.
- Be a SWAG girl.
- Sell my left forearm.
- Trade strategy, marketing, and social media services in exchange for conference and travel expenses.
- Flirt my way in.
I don’t believe anyone is going to send me to SXSW without expecting a little ROI. And that’s fine. I dig mutually beneficial arrangements, so if you’ve got a lead or proposal for me, hit me up on Twitter or email ( heather lynne herr at gmail dot com ).
“Who should I follow?” It’s a question every new Twitter user asks. But it’s also a question that established users continue to grapple with. As our following counts escalate, so do the challenges of keeping up with it all. The questions may shift to more narrow focuses such as follow etiquette, data quantity and filtration practices, but the root question is the same.
There is a worthwhile conversation emerging on this subject on Tomas Carrillo’s blog. I highly encourage you to read both his original post and the comment string before continuing with the rest of this post.
Tomas is leaning toward creating a second account so that he can manage his professional and personal interests separately. For many, this can appear an attractive solution.
The jump into multiple accounts is a critical step with a variety of implications. The benefits will vary depending on your goals, but there are some ramifications, for both user and reader, that are easy to overlook.
- Compartmentalizing business, personal, and niche identities as separate entities forces others who may be interested in the multiple sides of you to follow multiple streams. It’s easy to think others might only be interested in the _blank_ side of you, or that you’re only interested in the _blank_ side of others, but that’s rarely true. Being one-dimensional is usually considered a character weakness.
- Maintaining multiple accounts is likely to increase your overall time investment on Twitter. Just as you are forcing a reader interested in the multiple sides of you to read multiple streams, there will be individuals you engage both professionally and personally. On which account do you then follow them? More often than not, you’ll probably choose to follow them on each of your accounts, increasing the redundancy of your feeds.
- One account is likely to become favored, while another will become neglected. While your time invested on Twitter increases, time available in a day remains static, making it less feasible to devote equal and adequate attention to each account.
- You may undermine your brand. Whether you are a company or an individual, your brand is the unique composition that emerges from a variety of facets, from history to aspirations, from deep-seated values to social connections. As you siphon off certain facets for promotion in other channels, you risk the overall richness of the fuller brand. This risk is greater for freelancers and sole entrepreneurs. Your business is most likely an extension of yourself, and as such, your professional and personal lives are mutually reinforcing.
Using multiple Twitter accounts to separate interests is a growing trend, but in general, it’s something I would advise against. The exception may be for highly niche interests. For example, I maintain @PhxArtYC to provide updates on events at the Phoenix Art Museum. And consider Francine Hardaway who tweets as @Earth911 which is dedicated to environmental and recycling content.
Unless there is a need separate a niche interest from your personal brand, keep a single stream and show of all the different sides of you.
I’m not a big fan of auto-thanks-for-follow direct messages on Twitter. In part because I’ve received enough of them that each one feels less personal than the last. And in part because I’ve thought about creating one for @PhxArtYC, a rogue account that I created to support the Phoenix Art Museum and the Young Collectors, but I have yet to draft one that feels personal. The bottom line is that an auto-DM can never be personal because automatic is not personal.
This is not to say that they can’t be useful, or even well received. The best auto-post-follow DM I received was from Scott Monty, the head of social media at Ford Motor Company. It was a simple thanks plus “If you ever want to get my attention, just “@” me.”
At the time, I didn’t initially know Scott’s DM was an automated response. I thought I was special. Scott, social media guy for Ford with thousands of followers, had followed me. Little ol’ me. I presume because our names came up in tweet(s) about a poker game with several other notable individuals following the Marketing Profs Digital Marketing Mixer in Scottsdale in late October.
I immediately reciprocated Scott’s follow, received said DM, and DM’d my own reply. He responded once more, closing with “Nice hanging with you at the poker table.” In truth, we were on opposite ends of the table, and I don’t recall any one-to-one conversation between us. Hardly a direct connection. But I still thought I was special.
Within a week, I learned that first exchange was an automated response. So much for thinking I was special. Burst bubbles aside, months later, Scott’s message still counts as the best auto-post-follow DM I received for two key reasons.
- He didn’t ask me to go to his blog. Or Ford’s site. He didn’t promise to look at my profile or read any of my tweets. He invited conversation with by simply suggested the best way to engage him – not privately via DM, but publicly in open discourse.
- He provided context. Context links to meaning. Meaning links to relevance. And by referencing the shared experience of playing in a relatively intimate poker game, he made the sum of the exchange personal.
It occasionally happens that Twitter doesn’t register tweets sent via text message until several hours later, or sometimes not at all. I’m not a fan of these type of glitches, but hey… ish happens. This evening, I had a two-tweet thought, but the first one didn’t post posted out of sequence. Perhaps it’s a blessing in disguise as now I can elaborate on my inspiration.
tweet 1: try turnin on SMS notifies for one person you follow for one week. you’ll get a great feel for who they are.
For those who don’t know him, Jason Baer is, among many things, founder of Convince and Convert. He is a deep thinker who shares his insights and perspectives on social media and other digital marketing techniques. We’ve been loosely connected as mutual followers on Twitter for some time, but had never conversed on or offline. Until last week.
I met Jay on the final evening of the MarketingProfs Digital Marketing Mixer. I immediately turned SMS notifications on. A few hours later, Jay nearly took me out of a poker game on the first hand. Still I left notifications on. And I haven’t been disappointed.
Over 7 days and 75 tweets, I’ve seen Jay warmly greet new Twitter users, congratulate and well wish first-time bloggers, whole-heartedly promote blogs and articles he finds compelling, and graciously engage with his community both on Twitter and through his blog. I enjoyed seeing that it’s not all biz. He is engaged in his family’s lives, and he has included family into his professional life with Hottie and the Fatso. Jay talked recently about out-caring the competition, and he does.
It’s been a rewarding experience watching Jay’s character unfold via his tweets. So much so, it makes me wonder what I will learn about someone else by following all of their tweets.
Why don’t you try it? Turn on notifications for one person you follow for one week. Then come back and tell us what you’ve learned.
I’m a Borders Rewards member, so I periodically get really good coupons from them, like 40% of any one book purchased March 31st-April 1st. Yup, two days, that’s all I get. One of my 43 things (if I was (or ever do get) on 43 things) is to build a personal library. So even though I have plenty of books I haven’t read, I am going to use the coupon to buy a new book, only I thought it would be interesting to let my Twitter friends weigh in on the purchase decision.
This is what they said (accompanied by short descriptions/reviews, interesting and/or relevant links, and recommender comments…all included for your benefit should you happen to be looking for a new book with which to whittle away your non-existent free time).
@natahlee recommends: Fast Food Nation: The Dark Side of the All-American Meal* by Eric Schlosser
“Fast food is so ubiquitous that it now seems as American, and harmless, as apple pie. It is industry of consolidation, homogenization, and speed has radically transformed America’s health, landscape, culture, economy, and workforce, often in insidiously destructive ways. Eric Schlosser’s exposé addresses the vertical chain from in-store experience to meatpacking.
Believe it or not, I think that you can actually read this whole book online via Google.
* @chuckreynolds seconded this recommendation. @natahlee says “I thought it was excellent.”
@brullig recommends: Surely You’re Joking Mr. Feynman (Adventures of a Curious Character) by R.P. Feynman
An autobiography composed entirely of anecdotes recounting adventures in trading ideas on both physics and gambling, painting nudes, and accompanying a ballet on bong drums. One reviewer calls Nobel Prize-winning physicist Richard P. Feynman selection of commentary fiercely independent, intolerant of stupidity, and unafraid to offend while also revealing of the sources and expressions of authentic knowledge.
Kinda makes me think of Twitter.
@shalerjump recommends: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Gladwell’s theory of social dynamics likens mass behavioral change to epidemics triggered by minor alterations in the environment or a small number of people who act as connectors, mavens, and salesmen.
Believe it or not, I think that you can actually read this whole book online via Google.
@shalerjump also recommends: Better Makes Us Best by John Psarouthakis
Psarouthakis focuses on a incremental approach to success. “It is human desire to get better” and possible for both companies and individuals to grow in very positive ways by defining what it means to be “best” and focusing on continual improvement.
source(s): very few and very vague sources, thus potentially a bunch of BS.)
@shalerjump also recommends: The 4 Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich* by Timothy Ferriss
A book about ‘lifestyle design’, or more simply, balancing work and play. There are plenty of books on this subject, and perhaps many address the same principles, but The 4 Hour Workweek centers on leveraging modern technologies for a full-spectrum of business activity, financial management, and communications. It has been called a manifesto for the mobile lifestyle.
* @shalerjump hasn’t actually read The 4 Hour Workweek, but finds the discussion points interesting. @chuckreynolds seconded the recommendation, that is if you consider purchase and intent to read equivalent to a recommendation.
@shalerjump also recommends: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time* by Keith Ferrazzi and Tahl Raz
The focus here seems to be less on the “crude, desperate glad-handing usually associated with the word ‘networking’” and more about the building of mutually-beneficial relationships. Among the key principles: never keep score, ‘ping’ constantly, remember names and birthdays, don’t fear vulnerability, look for mentors and become one yourself, and of course, never eat alone.
source(s): Amazon.com and Keith Ferrazzi site
This concept is actually one of the root ideas behind Noonhat.com, a tool developed by Brian Dorsey for connecting with new people outside of our normal social, work, and hobby circles over lunch.
* @shalerjump hasn’t actually read this one either, but it is one of his mottos.
Anastasia, the first book in the series, begins the recounting of Megre’s trip to the Siberian taiga in 1995. The tales revolve around the spiritual phenomena connected with sacred ‘ringing cedar’ trees, believe to connect humanity to the Divine, and learnin
gs bestowed by a woman named Anastasia on subjects as diverse as gardening, child-rearing, healing, Nature, sexuality, religion and more.
source(s): Ringing Cedars Press site
* @sheilabocchine says “Seriously the most incredible books I’ve ever read.”
43 Things, @chuckreynolds, Better Makes Us Best, brullig, ChangeThis, Fast Food Nation, natahlee, Never Eat Alone, Noonhat, personal library, shalerjump, sheilabocchine, Surely You're Joking Mr. Feynman, The 4 Hour Workweek, The Power of Microtrends, The Ringing Cedars, The Tipping Point, Twitter
Yes, I confess that I’m a Twitter fan (as well as a Twirt for those in the know), and in my fandom, I have been quite effective in getting my roomie (@CTri17) in the mix as well. We can often be found in our apartment, on the couch, not 3′ away from each other, with our computers on our laps or cell phones in hand laughin’ hysterically as we Twitter back in forth to each other. This happens so often in fact, that we have deemed such occurrences “impromptu ab workouts”.
Roomie is back in Binghamton, New York visitin’ family this week , and so I must find other diversions (yes, yes, let the tears flow). To that end, I submitted to the slight twists of arm by fellow Twitter-ers @brianshaler, @AcmePhoto, and @sunnythaper and attended Refresh Phoenix last night (great presentation/conversation with Joshua Strebel of Best Party Ever). As I dallied to mingle with known Twitter-ers and meet new ones, I reintroduced myself to @chuckreynolds…
“You’re the one with the good roommate.”
It seems that the @CTri17-@MsHerr banters have not gone unnoticed.
digital self-portraiture by a…brand strategist • runner • recovering architecture student • aspiring geek • social media fanatic • merciless flirt • mentor • dancer • people addict • tech groupie • rogue advocate
Meet me atUpcoming conferences and events will be posted here...
- 3.7 miles in 35 minutes = 9:27 pace
- HIM: what do you think of my boy? ME: I think you're asking cause he's interested. « dodging questions. I make things pointlessly difficult.
- @jana_bkind @RightThisMinute shoot, I might be "russian" out to try it, too!
- @EllenStreiff great guns, I'll take it! :) glad to hear about the movie. it's on my list to watch.
- happy birthday to my sister, @jesmc!
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