Posts Tagged mercilessflirt

#getmetosxsw

If you follow me on Twitter, you’re going to see the #getmetosxsw hashtag pop up a lot in the coming days and weeks. It means Get me to South by Southwest.

Where it started…

On January 29, a handful of the #phx social media / web tech / interactive marketing crowd broke into conversation about the upcoming South by Southwest Interactive March 13-17 in Austin, Texas. Lots of people are going. Some people desperately want to go but don’t know if the can. I fall into this last group with my don’t knows fueled primarily by fundage issues. But let’s focus on the positives, otherwise known as my desperate want to go and my ideas for how to get there.

What is SXSW…

What started as a music conference and festival has since expanded to include nine days of immersion in music, film and interactive media. SXSW has it all. Keynotes, panels, trade shows, film screenings, listening parties, product launches, book readings, socializing, networking, reputable knowledge leaders, unreputable celebrities, up-and-comers.

Why I want to go…

Rather than bore you to tears with the long list, here are my top five:

  1. Absorb, learn and participate in dynamic conversations that dissect the current and foreshadow the future of interactive and social media.
  2. Extend and deepen my socially-networked connections.
  3. Promote projects I’m working on, and to discover others that promise exciting opportunities for sum is greater than parts collaboration.
  4. Rock the nine to five AM that underpins the learn hard play hard lifestyle.
  5. Beat Gary Vaynerchuk in poker for the third time.

Ideas for how to get there…

This is the part where I need some help…

  1. Get on a panel.
  2. Be a spokesperson for a company or product looking to launch.
  3. Be a SWAG girl.
  4. Sell my left forearm.
  5. Trade strategy, marketing, and social media services in exchange for conference and travel expenses.
  6. Flirt my way in.

I don’t believe anyone is going to send me to SXSW without expecting a little ROI. And that’s fine. I dig mutually beneficial arrangements, so if you’ve got a lead or proposal for me, hit me up on Twitter or email ( heather lynne herr at gmail dot com ).

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is money falling into the lap of a merciless flirt?

I’ve had numerous conversations with people regarding the inspiration and intention for merciless flirt, and inevitably the subject of monetization comes up. Many seem surprised that I currently don’t have plans to monetize. Not that I’m against it, but my goals, in order of importance, are:

  1. Have fun with a moniker that arose via Twitter.
  2. Test my hand at branding, marketing, and curating content for a niche interest microsite.

Certainly there is a wealth of opportunities to monetize the site. Flirtation, as a natural means for demonstrating interest and attraction to a particular individual, plays well into everything from date designing* to match making to pleasure products. I may strategically pursue monetization in the near future, but only after I have outlined a path that is consistent with my brand intentions.

So what do I do when an opportunity to monetize falls into my lap? Besides be wary?

Consider this very short email from Dulce Liebe:

To the site administrator:

I’ve just visited http://mercilessflirt.com/

I was wondering if maybe I can pay for a text link ad on that site. Kindly email me back if you’re interested so we could discuss pricing and other details.

Thank you for your time.

My first thought is spam/scam. Funny how often the two seem intrinsically linked. But back on point, what kind of name is Dulce Liebe? Dulce means candy or sweet in Spanish. I have no idea about Liebe. Liebe means love in German (via @timebarrow and @1Tap), creating a bilingual play meaning Sweet Love. Also, there is no reference to a company name. I ran quick Google search for “Dulce Liebe” and came across several blog comments similar in vein to the above email, increasing my wariness.

On the other hand, there is no commenting capability on merciless flirt. I have a mercilessflirt.com email address for contact purposes. Interestingly, the above email did not come to that address, but to the address on file with my domain registrar. I’m a bit of a novice, so I assume finding this address would require a bit of research. But I’m not so much of a novice to not guess that sniffing out the emails of domain owners is something a bot could do.

So is it legit? Or is it spam/scam? I don’t have a lot of information to go on and I don’t have the skills to mine the internetz. I know what my gut tells me. I don’t want to rush to conclusions. And I’m curious… What you think?

* Unsolicited plug for Date Designer. I’m sorry, but I couldn’t resist. I think the concept is cool and Beau Frusetta is Hot Like Fiya.

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