is money falling into the lap of a merciless flirt?

I’ve had numerous conversations with people regarding the inspiration and intention for merciless flirt, and inevitably the subject of monetization comes up. Many seem surprised that I currently don’t have plans to monetize. Not that I’m against it, but my goals, in order of importance, are:

  1. Have fun with a moniker that arose via Twitter.
  2. Test my hand at branding, marketing, and curating content for a niche interest microsite.

Certainly there is a wealth of opportunities to monetize the site. Flirtation, as a natural means for demonstrating interest and attraction to a particular individual, plays well into everything from date designing* to match making to pleasure products. I may strategically pursue monetization in the near future, but only after I have outlined a path that is consistent with my brand intentions.

So what do I do when an opportunity to monetize falls into my lap? Besides be wary?

Consider this very short email from Dulce Liebe:

To the site administrator:

I’ve just visited

I was wondering if maybe I can pay for a text link ad on that site. Kindly email me back if you’re interested so we could discuss pricing and other details.

Thank you for your time.

My first thought is spam/scam. Funny how often the two seem intrinsically linked. But back on point, what kind of name is Dulce Liebe? Dulce means candy or sweet in Spanish. I have no idea about Liebe. Liebe means love in German (via @timebarrow and @1Tap), creating a bilingual play meaning Sweet Love. Also, there is no reference to a company name. I ran quick Google search for “Dulce Liebe” and came across several blog comments similar in vein to the above email, increasing my wariness.

On the other hand, there is no commenting capability on merciless flirt. I have a email address for contact purposes. Interestingly, the above email did not come to that address, but to the address on file with my domain registrar. I’m a bit of a novice, so I assume finding this address would require a bit of research. But I’m not so much of a novice to not guess that sniffing out the emails of domain owners is something a bot could do.

So is it legit? Or is it spam/scam? I don’t have a lot of information to go on and I don’t have the skills to mine the internetz. I know what my gut tells me. I don’t want to rush to conclusions. And I’m curious… What you think?

* Unsolicited plug for Date Designer. I’m sorry, but I couldn’t resist. I think the concept is cool and Beau Frusetta is Hot Like Fiya.

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  1. #1 by Will on January 12, 2009 - 2:18 pm

    My spam senses say 95% spam. Especially if you have any sort of contact info on the site that a reasonable advertiser would use. Normal people would also include some info about themselves.

    My advice: don’t reply (avoid spam) and monetize when you’re ready. Also consider adding private registration to your domain.

  2. #2 by Eric on January 12, 2009 - 2:50 pm

    Spam. Name means “sweet love” does it not, and came to registrar’s address … sorry !

  3. #3 by bizzeau on January 12, 2009 - 3:23 pm

    Look at that plug…awwh… 😉

  4. #4 by crysohara on January 13, 2009 - 8:38 am

    The one thing I’m good at is smelling spam/scam e-mails. I wouldn’t bother responding back.

    Otherwise, take everything at your own pace you will know when it’s time to monetize your site. I didn’t look but if your domain isn’t private with your registrar it should be.

  5. #5 by Tony on January 21, 2009 - 12:23 pm

    I received one as well for one of my sites. Its not spam/scam. She’s simply looking to pay for a link to a dating site for the purposes of increasing her site’s ranking in Google.

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