building on the small wins

Yesterday I had a small win; I set a new mark for the highest number of visits to my blog, and this time it was [mostly] all me. To be clear, I’m only talking about 89 hits, which is minuscule compared to the blog gods and probably still fractional compared to the blog demigoddess’ handmaidens who at least get all the good gossip. But it’s big for me, because:

  1. I post less than once a week on average. Isn’t one key to traffic providing regular, and somewhat frequent content?
  2. It doubled my good days. Remember, I’m not an blog goddess.
  3. And it was a result of my own efforts.

For comparison, my previous high mark was back in June when Warren Whitlock, co-author of the Twitter Handbook, addressed the importance of selecting the right avatar and linked back to me. I’d bet the Twitter Handbook blog has high readership, so when the link generated over 85% of my 81 hits on a single day, I was ecstatic.

What makes yesterday different, is that yesterday’s traffic flowed from Twitter mostly, but also 43 Things, Gangplank hacknight, and even merciless flirt. This means the traffic was coming from my peoples, and not someone else’s.

So this begs the question, how do you measure your blogging success? Let’s temporarily exclude comments (and assume you occassionaly look at your stats) to focus on traffic. Do you care about incoming traffic? What about outbound traffic as readers explore links you provide? Is it cooler to be drive traffic by your little ol’ self, or by gaining the attention of someone bigger (for the moment at least) than you?

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  1. #1 by Guy Ellis on October 21, 2008 - 2:43 pm


    One very non-scientific non-measurable measurement that I use is when I receive a comment from someone along the lines of “I loved the way that you … on your blog a few months back.”

    I always find that small accolade gives me a bigger kick than seeing 100 views per day.

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